Brochures Can Lead You to a HandShake
Our grandfathers did business on a hand shake. A man (or woman’s) word was enough to seal a deal. At least, that is how they say it went. Maybe that is how I would like to think it was. At any rate, before you convince someone to shake your hand, you have to give them enough reason to even want to meet with you in the first place. What some antique dealers, fashion designers, and vintage clothing enthusiasts neglect is that they people are inundated with so many possibilities that they need a reminder on why they came up and talked to you in the first place.
You might have had a booth at a trade show or an arts and antiques show, and they were attracted to come hither by your items, but so did a lot of other people. Giving someone a brochure is a good way to remind people to call you or make a purchase later on. Business cards get lost or don’t have enough information on them. Sometimes having Brochures made up really fills the need. If you are wary about putting them out only for people to toss them, then hand them out personally to people that you have an interested conversation with.
Right now, VistaPrint has a coupon, where you can get 25 free brochures! It is enough for you to get your feet wet in your practice of using them, or makes a big order just that more thrifty. Remember to use coupon code FreeBrochures08. You can upload your own design, or there is an extremely reasonable creative fee for the talented folks at VistaPrint to design one for you.
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