Esquire Goes Digital (Literally!)
Esquire is celebrating its 75th Anniversary with an electronic, blinking cover. The edition is limited to 100,000 and will hit Barnes & Noble and Borders this week. The cover is 10×10 and blinks the message “The 21st Century Begins Now.” The cover is run on two computer chips and six batteries. You can pick one up for $5.99, much less than what it took to make them, I am sure.
Why, you ask? On the Today show, editor-in-chief David Granger, replied: ”We’ve always been about showing men a certain level of ambition that they can aspire to.”
Here you are, friends and neighbors. Here is a look at the magazine, fresh on YouTube:
Are you going to hop in the car this week and fight over your very own copy? Well, I had to go to three different stores to find the premiere issue of Men’s Vogue, as my area wasn’t considered high traffic enough to canvas every stores with it. I managed to find a copy at Walgreen’s almost at the end of the run of the first issue. The nearest Barnes is a thirty minute ride.
Either this is going to be the elephant in the room, or it is going to be the metrosexual answer to furby. Oh, there may be blood. Or, maybe there will just be a few passive aggressive stares. It is hard to tell which at this point. I wonder if there is a way to turn it on and off, or will the battery just run as fast as a glow stick does at the Fireworks? Hmmm….
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