Cheap Specs


October 2nd, 2008

In the past, I always only considered having one pair of glasses at a time for daily use.  I would agonize to make the right decision.  Maybe it was because I considered them more of a medical device for myself, rather than the fashion accessory that I viewed the glasses of others as.

They have just introduced many new styles of eyeglasses at Zenni Optical. I have sung the praises of them in the past for several reasons. Firstly, there are some retro inspired styles that you can wear every day. Leave your authentic museum quality 50s horn rims at home for just walking around town.   Secondly, the prices are so good that you can afford to buy more than one.

Mark up on eyeglass frames can be rediculous.  Zenni keeps their prices down by relying on word of mouth, with frames as low as $8.99.  It helps, of course, that they also are the manufacturer. You aren’t paying for a splashy commercial or a middleman.  The Clark Howard Show bought all of their folks glasses and there has been a lot of promo mileage out of that.

Speaking of commercials, there  was an eyeglass commercial that haunts me to this very day. I won’t mention the optometrist, but the president of the company used to dance around in them. We’ll just call him Richard.  I am glad that the head of Zenni hasn’t put on the dancing shoes.

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