More Shopping Seals and Endorsements
Online shopping has changed rapidly in the last decade, and even in the past couple years. Website giants have come and gone, or have gotten more diluted. Despite gas prices finally dropping, people are still being very conscious about their shopping excursions and it is speculated that this holiday season many more purchases will be made online. When it comes to buying online, I typically buy things that I cannot find in my local market or for convenience.
The buySAFE Shopping Advisor is a free took that points out which merchants are bonded up to $25,000, and in addition, you are provided with identity theft insurance. It may go a long way to reassuring people to come back into the online shopping fold, or converting people who have never bought online before.
What I wonder is what it is going to do to the “little guy.” Small scale mom and pop merchants may come under the radar of a service like this. In fact, upon reading the website it does not appear to be for companies that have monthly sales less than the five figure range. So, for smaller scale antique dealers this may not be something to sign up for. Not everything needs to be for everyone, but I wonder if it is more of an association versus implying merchants not a part of buySafe are not trustworthy.
On the other hand, if you are a buyer thinking of making a major purchase online, it may go a long way to creating additional confidence. The jury is still out with me.
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