MLB Logo turns 40
The Major League Baseball Logo, which has adorned zillions of licensed sportswear, television graphics, and more turns 40. Jerry Dior, who worked for Sandgren & Murtha at the time, created it to commemorate the 100th anniversary of of the league back in 1968. It was unveiled in the fall of 1968, and appeared on uniforms during the 1969 baseball season. What it also signified was that the league was going into a new direction of mass merchandising as well and needed a “face” and a logo.
Dior never received royalties for the design, as his work was property of the firm. He later left and spent the rest of his career designing commercial packaging. Now 1976, Dior is not bitter. He states that the logo “belongs to baseball.” However, Dior has petitioned just for acknowledgement.
(Note: as far as we know, Jerry Dior is no relation to Christian Dior.)
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I like the way you have redesigned your blog.
Thanks! I guess the changes were so subtle…I forgot that I did anything.