Menswear Innovator: Then AND Now
Here is a trivia question for the garment history buffs out there:
Q. Name the company that first treat wool gabardine to be water repellant.
A. It was Sanyo, a Japanese clothier with a history dating to the 1940s. Sanyo Shokai extended the business by opening New York in 1978 to reach a North American audience.
In some places, fall seems to be taking a pass and winter feels like it is just around the corner. It may seem a little premature according to the calendar, but my woolens are already unpacked and it is time to think about overcoats. If you are looking to buy new so that you don’t ruin your antique or vintage overcoat in the wind and snow, the Sanyo Fashion House is making some very well made and luxurious mens wool coats.
In fact, not only was the company a trailblazer in the beginning, but it is continuing to make innovations. The buttons on the coats are affixed by a special state of the art sewing machine that simulates the back and forth sewing movement of something sewn. It is certainly more stable, but might even fool you into believing no machine was involved. They also have a special windbreaker interlining, at left, that is usually only reserved for police winter uniforms. It retains heat as well as protects against the elements.
On their site, their coats are available for purchase, or you can find a local retailer to see them in person.
fashion history, fashion tips, modern fashion | Comment (0)
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