It Smells Like…The 70s!
I was having a conversation this week about cologne. Some of the descriptions of this Scent or that sometimes makes us laugh. Some colognes proudly tout that they smell “like saddle leather.” One in particular was the main source of conversation. That was Brut cologne. While we pondered the different high and low notes of various male and female scents (of course today, there are also unisex scents but that is another topic), we decided exactly what Brut smells like.
“Brut smells like the 70s.”
“The 70s…you mean the DECADE? Or do you mean the age.”
“Oh, the decade for sure. As far as the age…I don’t know. I know if you are in your 80s, the scent is probably brill cream.”
“Ok…”
“Tell me that when you smell Brut, you don’t automatically think of the colors brown and rust, and creepy moustaches. Close your eyes and see what happens…”
Well, Brut is still around and hasn’t changed. If it has, then it is something that the casual nose can’t pick up. It once was the darling of scent counters, and now it is at every pharmacy and dollar store in America. I wonder: Does a new generation wear Brut, or are all the people buying Brut people that were preteens and teenagers in the height of the 1970s? Or do you think there are truly people “discovering” the somewhat musky smell?
That is a question to be pondered….
I guess it is best that an era smells like something recognizable. I am still trying to find out what “teen spirit” smells like. Not “Teen Spirit” the deodorant, but the Nirvana version that is probably the LACK of wearing Teen Spirit. Sweat Flannel. Jolt soda. I should know what it smells like because I am more of that decade as far as chronological age goes. I can just imagine sitting in my rocker with a grandchild on my knee reminiscing that “In my day…we didn’t have no Brut cologne. We just smelled like Doc Martens and grape Hubba Bubba…and we liked it.”
In the meantime, rock on 70s dudes, rock on!
1970s, grooming products | Comments (4)
