What is She Hiding?
More and more companies, particularly start ups, are turning to viral internet campaigns to create buzz or to completely launch a new product. This usually involves hoisting something up on Youtube. One of the latest campaigns has been a “mystery campaign” for Red Chair Confessions. A young woman confesses to an indiscretion in a confessional, meant to intrigue us to wonder what exactly might be in store at Red Chair. I have my personal theories, but will save that for after the video.
My first thought was that instead of a tryst, she is confessing to some sort of shopping addiction. She may, in fact, be wearing some sort of clothing item or fragrance associated with it. I at first surmised that the folks behind Red Envelope were behind it. I did not see the Red Envelope logo, and it doesn’t seem like their style, but free association is the name of the game, isn’t it? I don’t know if the mention of the activity seeming to be a right of passage is a clue or not. Surely, she hasn’t joined the AARP. I am going to have to scratch my head on this one for a little bit and get back with you. I tend to be an “overthinker” and pick up on the smallest of clues, and miss the big ones. I think that it is all my years of reading Si Arthur Conan Doyle and Hercule Poirot novels that conditioned me.
For now, I am going to stick with something fashion or beauty related. To me, the handbag fits her outfit, but the scarf just seems a little overdone. Perhaps the trench coat is meant to illicit seriousness or mysteriousness, as it has been featured so many times in mystery solver fashion closets. I just seem to think that she is going to take it off, since she is so buttoned up, and is either going to have a T Shirt on that will reveal something about the company, or have some sort of outfit that we are supposed to see later. Of course, I could be way off. I know this is going to bug me at 3 A.M.
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After watching this video I’m racking my brain trying to figure out what it could be! Maybe some sort of shoe addiction like you were saying! Certainly risque if you ask me!
I think what broke the “4th wall” so to speak is that the actor playing the priest seems very believable. The actress playing the lady doesn’t seem as “natural.” She seems more “stagey” than “filmy” if that makes any sense. Yeah, I know, my old stage management background comes through. He just seemed so “movie” and she definitely was more “I’m in a commercial.” I can’t help it.