Dior Receives Recognition for Iconic Logo
Almost one year ago, I reported that it was the 40th anniversary of the The Major League Baseball Logo. Jerry Dior, who worked for Sandgren and Murtha at the time, created it to commemorate the 100th anniversary of of the league back in 1968.
According to MLB.com:
Chosen by a committee that included ex-Yankees president Mike Burke and former Commissioner Bowie Kuhn, Dior’s vision was unveiled that fall. Framed by the words “100th Anniversary,” it appeared on uniforms for the first time during the 1969 season.
Dior never received royalties or recognition during the past four decades. Many designers, as required by terms of employment understand that aside form a byline, the company they are hired to work for own the rights to the work. It is possible that they may never be recognized by name for an image or a design. On Tuesday, the MLB announced their acknowledgement of his contribution. Dior even appeared at Yankee Stadium and was introduced to the fans. It appears that Dior was never seeking any sort of compensation, just the legacy for his children and grandchildren to tell stories to future generations about what their grandfather did.
1960s, sports | Comment (0)
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