Logos A Go-go
This is a Sponsored Post written by me on behalf of PacSun. All opinions are 100% mine.
Pacsun has recently rolled out the Ken Block Gear, which is a collaborative effort between Ford Motor Company, DC shoes, and, of course Ken Block. Oh yeah, Monster is in on it too. Motor and racing related gear has a special type of style all of its own. In other words, its the standard ratio of logos to square inch of fabric. Once the golden ratio is executed correctly, a desirable shirt or hat is born. Now, you can’t have 40 tiny logos on it or otherwise folks will think they are polka dots. Polka dots and fast cars don’t go together unless your sponsor is Wonder Bread or you are restoring a Clown Car. On the other hand, it can’t be TOO big. If the logo swallows up one arm and 3/4 of one’s torso, it wraps around and no one can read it.
To demonstrate my theory, feast your eyeballs on the right side image. I mean left. Whoa, I am mighty dyslexic today. Or is that spacial orientation difficulties? I digress. Watch the hand placement of Ken Block emphasizing the primary and secondary logos. The width is harmonious, and in addition, for creative folks, it appears that the Monster “M” is about to land on the Ford Blue Oval landing pad. That could be tentacles or landing gear. I am not sure. The secondary logos are cautiously bystanding. The white font allows them to be read clearly, yet not scream for competition. Bonus: Skull on the back. Skulls right now are still bigger than Hello Kitty.
And there you have it. The perfectly proportioned logo-rific racing shirt. It is a true balancing act between white space (or dark space), logos, and graphics and squiggles. Good fit doesn’t hurt either.
Oh, yeah, you didn’t come to read about racing related items to not see some fast cars. Here’s the money shot:
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