1890s that is.

I recently came acrossed this 1947 ad for “Tune Togs,” a resort and beachwear line that featured novelty prints. The illustrations dramatized a different song from the “Gay 90s.” This one features the tune “By the Sea.” Did you know that song was that old? Promotional song books were made to advertise the line.

If you have “Tune Togs,” I would love to see photos of them. Post a picture url in comments to share with readers, or email me.  The ad was found in Fairchild’s Menswear, their March 1947 issue, which is a publication to the clothing industry. It sure makes me long for the days of summer. Even though I am not much of a shorts person, I could use a warm day or two about now. Of course, I would just complain that I have to put the wool stuff away that I like so much.

Florence Nightingale is arguably the world’s most famous nurse, but Edith Shain is a close second.  Who is Edith Shain? You might not know her face, but might know the back of her head.  Mrs. Shain is one half of the famous couple in the famous WWII era Alfred Eisenstaedt photo of the sailor kissing the nurse in New York City.

Mrs. Shain passed away Sunday, but she will be remembered for posterity. There were as many as 10 men who claimed to be the sailor, with Carl Muscarello proving to be the most likely, but it seems that only Edith Shain seemed to have a legitimate claim as being the nurse. She was 92.

Life magazine has a fantastic slideshow, if you’d like to take a look.

It mainly focuses on the many sites in Los Angeles, California, but has extended to includes spots in Nevada, Maryland, Arizona, Washington and beyond. So, go look up a historic place and show up in your vintage clothing! It would make a great retro photo!  I usually try to look up places along every route I am planning more than a two hour car drive, just in case I should come across something classy or outrageous.

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Why am I even talking about this?   There is a very disturbing 1947 suit advertisement I came across and I am just trying to figure out the purpose/inspiration behind it.   It reminds me of a particularly creepy multiple exposure.

I don’t know what it is that creeps me out the most.   Maybe it is not really the three headed multi exposure but the haughty glare this young man has on his face.   He seems to say, “How dare you disturb me, a pox on you!”   Maybe he is a vampire.   Shame on me for “judging” someone who I don’t know, and may have never existed in the first place.

I understand that the advertiser is attempting to illustrate that the satin rayon lining comes in three wonderful colors – navy, black, and brown (woohoo!), but even to the trade, I could imagine that they would have inadvertantly scared people away from their booth at the trade show. Of course, the exception is if it was a booth for the National Vertigo Sufferers Association, they were enticing someone to try illicit drugs.

Maybe I am oversensitive or just have an overactive imagination, but if I was a child in 1947 and got ahold of this, I would have had nightmares for sure (worse than clown dreams).

The following is from an instructional book on Theatrical Makeup.  Richard Corson’s Stage Makeup has a line drawing reference that includes the hairstyles of ladies and men throughout the years to help the makeup crew finish off the look for historical plays and film.    Do you notice anything amiss with this?

A few of you may have pointed a finger at the gentleman from 1962 with his faux handlebar mustache.  That could have been considered something that was just plain wrong, though it was actually not an error.  Just picture him with a natty tweed jacket and a pipe to transform him into everyone’s favorite college professor.  He could also be a sitcom eccentric uncle.

While this illustration is not meant to be exhaustive of all the possible hairstyles that someone could have had throughout history, there is one glaring omission. It appears, according to this, that there was only one hairstyle for men during the entire 1940s!   It was a slightly parted down the middle style full of pomade.  I definitely recall the style from a variety of early 40s films.  But wait…aren’t they leaving out one hugely iconic hairstyle?

During WWII, the short cuts of the enlistees was everywhere.  Of course, on the stage of war, but back home, too.   In fact, my grandfather has maintained this hairstyle since he was a private in the Army.   There were a couple of dicey years in the 70s where it was about 1 1/2 longer and his sideburns were 7 millimeters longer, as that was the decade of letting it all grow out.  Maybe it wasn’t the times, but because his grandchildren, like me, drove him crazy, and he was too busy to go to the barber.

Since the illustrations end with an entire page of styles from 1989, which is entertainment all its own, perhaps the author decided that the 40s were not a banner decade for hair.   Perhaps, it was felt that it was just “more of the same” and the decade was just a holdover from the 1930s.  I would like to think that it just didn’t have its heydey with reenactors until the 90s, as surely there was much more to talk about than what the chart lets on.

I spied some tails on Ebay. The labels reads Stein Bloch, Inc., exclusively for Henry C. Lyttons & Sons. Around 1870, Nathan Stein founded the wholesale tailoring business that would become Stein-Bloch, a staple of the Rochester, New York clothing trade. Up until this point, retailers typically would self label garments that had been made for them. The teputation of Stein Bloch became so prestigious that stores found a great boon in double labelling garments with the maker’s name. Arounf 1929, Stein-Bloch merged with one of its retaikers, Weber & Heilbroner, and Fashion Park, Inc., another similar quality tailor. The conglomerate than was known as Fashion Park Associates.

The store that sold this suit, Henry C. Lyttons $ Sons, opened up shops starting in 1887 with “The Hub” in Chicago, which eventually was eight stories. It expanded by leaps and bounds. A second store opened in Gary, Indiana, and over the years several other locations including Joliet, Illinois. In honor of Mr. Lytton’s 100th birthday in 1946, the name of the store was changed from “The Hub, Henry C. Lyttons & Sons” to Lytton’s. This, by using the label alone, dates the suit to before 1946 without a doubt. It is true that sometimes you cannot pinpoint an item to an exact year sometimes by a label because a maker might have decided to use some extras up, but since the name change was such a big milestone, the labels listing the longer name was probably better orchestrated. Mr. Lytton died at the ripe old age od 103 in 1949. In 1961, Lytton’s was purchased by a conglomerate.

The auction will end on Ebay December 26th in the morning (EST), so please hop to it if you are interested. There are no chest measurements given by the seller, but there are shoulder and other measurements. May be good to buy even as a display piece.  Check it out HERE.

The blue coat is being offered by seller 9tara9 and with several bidders, the price is hitting the $300.00 mark.  The nice thing about the auction is that the seller includes a photo of the label.  Quite often, sellers neglect that.

Why is it so important?  This way, a buyer can form their own opinion on the age and authenticity of the item.  Items that don’t have high profile designer names probably will be the genuine article, but a label’s look and font can tell someone a lot about the garment.  If the buyer is knowledgeable about the maker, they sometimes know when different labels were used.   Other clues include care instructions that will often place an item in a decade, and sizing scales.  If a label is present and fastened in the original way, and clean, it can also tell the buyer a little bit about condition as well.

Showing a label does not give a seller an excuse to not bother to find out exactly what they have, but it is definitely an extra selling point, prevents additional work while the item is already at auction, and will often help the buyer make the decision.

This auction ends in less than 24 hours, so hurry if you mean it!

In honor, I would like to show you this fashion show of 1940s fashions in Great Britain. The show was at Weardale Railway War on the Line weekend. The Weardale is a heritege/historic railway with many supporters. There was a 1940s dance held at Stanhope Station, and the fashion show was part of the weekend as well. The fashion show takes you back in time to see what people were wearing everyday, not just in high fashion.  The models are dressed from head to toe in historically accurate clothing. Also of special interest is the appearance of a RAF (Royal Airforce Uniform) as well.  Many CC41 labels appear in the garments, which was part of wartime rationing.  As fabric was also rationed, coupons had to be presented to purchase them.

I hope you enjoyed this fashion show, and also take the time today to thank a veteran. If you are staying home, call someone up.  Everyone has a relative, someone from work, or someone you see at church who has served in one form or another.  They do not get thanked enough and today is the day to start doing it from here on out when you see a vet.

I have recently learned that The California Flammability Act went into effect. (Exciting, huh? Well, it certainly changed the fabric and clothing industry)

Retailers were ordered to clear their shelves of any clothing and “yard goods” were constructed of a flammable fabric. Some retailers purchased or were provided with test equipment to determine which goods were at risk. Not all retailers immediately complied.

Fabrics were not graded on the failure to protect the individual from a large scale fire (such as a house fire or those also involving flammable liquids), but the sudden catching of fire from a very small source such as a heat glow or a spark. Fabrics were considered flammable when they caught fire in less than 6 seconds. Materials most targetted were, according to Fairchild’s Mens Wear Magazine of March 7, 1947, “long napped rayons, sweaters and robes with the same characteristic, or with short or finer nap, nets as used in evening gowns, and thin, coated fabrics.” In fact, for a time, any synthetic fabric more flammable than natural cotton was banned.

The ban did not include hats, gloves, shoes, purses, or interlining materals that were not exposed.

Not only mills in the state were barred from producing them, retailers were fined or penalized for carrying flammable clothing and purchased or supplied with equipment to test fabrics. They were ordered to clear their shelves and check their insurers for liability.

Retailers did not all immediately comply. There were some questionable fabrics that individual stores inquired the fire marshall about. In doing so, the retailer could probably sell off the remaining forbidden items because it took 6 months at times for the subsequent ruling.

It is very interesting to think about the presence of particular fabrics lending towards accurately dating a garment. However, since the regulation did not immediately spread across the country, nor did it become federal law, fabric content alone cannot be relied upon to accurately date a suit or a nightie, except perhaps in the case of California Designers of the times.

Gold is naturally yellow.  White gold is an alloy of yellow gold and silver to create the olor. Rose gold is created when the silver content is diminished, and copper is added. The higher the copper content, the redder the gold. Sometimes, the color may get deeper over time if the copper content is high enough.

If you wish to purchase a vintage Rose Gold watch, they are not nearly as easy to come by as if you were looking for yellow or white gold, but indeed they are out there.  With spring a bit in the future, they have not completely “come out of the closets” yet and those looking for rose now may either have no competition because their friends are thinking about fall still, or the price may go high with limited inventory. It is truly hard to predict what you would pay, as not all watches are created equal as far as condition, age, karat, and overall initial quality.

So far, I have seen the rose watches coming from the 1930s and 1940s being offered up for sale. This is perhaps because good watches of that era are always seen as desirous. Look for later watches being dusted off and sold depending upon the popularity.   It is sometimes difficult to determine hue online, as some cameras do not pick up the subtle nuances of color.  Buy from a reputable online merchant or look at shops in person.

Tommy Goodwin, well known in golfing circles, here wears the wrap-around handkerchief suit. This probably will not become a broadly accepted type of swim trink, but it does in its way typify the Nassau idea

- Fairchild’s Mens Wear, March 7, 1947

Creepy wasn’t owned and patented by the 1970s, though the 70s definitely must have had the “creepy moustache” trademarked.  There were plenty of fashions in eras that were supposed to be considered “the time of the classic and timeless attire” that had its own corner on the “what were you thinking factor. The Speedo may have been the 70s answer to the creepy bathing suit that few really should have a license to wear. The 1940s had the wrap front trunk.

Although the trade publication above doubted that it would catch on, it seemed notable enough to include in a special Southern Resort Wear Issue.  It may be an exciting and sought after fashion footnote to collectors, but a sigh of relief to the general public that it didn’t catch fire.  In fact, I have never found another reference on the internet or in a book so far for it.  I am sure once this is published, I’ll find out that there are 42 books written about it.

Tommy Goodwin was referred to “Suntanned Tommy Goodwin” in a 1949 New York Times article, and perhaps the nom de vis was an explanation of his mental state.  Perhaps too much Bahamian sun caused him to have heat stroke and influenced his swimwear decisions in years prior.  He had actually spent much of his time in Nassau by then.

So, the next time you look down your nose, thinking the 40s were the epitome of style, manners, and grace, and the 70s was a sleazy time of tacky swimwear and bad hair, remember the wrap front swim trunk.

Until next time,